the voice of your future law firm.

the ground breaking blog of Bespoke

All posts by Jeremy Szwider

Jeremy Szwider
By: Jeremy Szwider


How geese have changed trade mark law

The Federal Court handed down a landmark decision in the trade mark dispute between the Wild Geese and Wild Turkey alcohol brands[1]. In doing so, it has change […]

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Chocolate is the answer – what’s the question?

Confectionery companies and chocolatier giants, Mars and Mondelez International, have been battling over the use of a lower case ‘m’ on Mars’ packaging of […]

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Architectural plans – copyright or wrong?

Property developers, architects and builders should be aware that using a third party’s plans may result in copyright infringement. In a recent decision in […]

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Blue skies or storm ahead?

A recent EU case highlights the importance of trade mark clearance searches and brand strategy from an early stage. Of notable interest is the fact that this st […]

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Target v TAR JAY: Parody or rip-off?

Australians have a penchant for jocular nicknames. And we’re not just talking on the footy field. Aussie jargon even stretches to the corporate space. Take th […]

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Deja brew?

We recently commented on Cantarella’s ground breaking High Court decision in relation to the use of the word ‘ORO’ (meaning ‘gold’ in Italian and Span […]

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Comparing Apples with apps

In a previous post (Apple takes a bite out of retail) we reviewed Apple’s US trade mark application for its iconic layout of flagship stores. Closer to home, […]

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The star’s the limit – molto bene

Who would have thought a spat between two Australian coffee sellers - Cantarella and Modena – would create such a stir? Not a mere battle between baristas, bu […]

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TripAdvisor’s ‘bad reviews’ (part 4)

TripAdvisor, an online review platform, has dominated the travel e-commerce arena and now claims to be the largest travel site in the world, with more than 60 m […]

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Fluid trade marking

People typically think of trade marks as being static 2 dimensional brands with which consumers develop a familiarity over time. Enter contemporary marketeers a […]

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