All posts by Jeremy Szwider
Fluid trade marking
People typically think of trade marks as being static 2 dimensional brands with which consumers develop a familiarity over time. Enter contemporary marketeers a […]
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Why Converse is suing 31 companies
The popular shoe company Converse (now owned by Nike) recently filed lawsuits against retailers and manufacturers, who it alleges have been making counterfeits […]
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Fisher & Paykel’s extended worry
Extended warranties have traditionally been seen as the cash cow of whitegoods and electronics. The fries with your burger if you like. The recent Australian Co […]
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TripAdvisor’s ‘bad reviews’ (part 3)
TripAdvisor, an online review platform, has dominated the travel e-commerce arena and now claims to be the largest travel site in the world, with more than 60 m […]
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TripAdvisor’s ‘bad reviews’ (part 2)
TripAdvisor, an online review platform, has dominated the travel e-commerce arena and now claims to be the largest travel site in the world, with more than 60 m […]
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TripAdvisor’s ‘bad reviews’ (part 1)
TripAdvisor, an online review platform, has dominated the travel e-commerce arena and now claims to be the largest travel site in the world, with more than 60 m […]
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Apple takes a bite out of retail
In November 2010 Apple Inc obtained a three-dimensional trade mark of the layout of their ‘flagship’ stores in the United States as depicted below. Since t […]
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Privacy cleared for take off
In a recent decision by the Privacy Commissioner1, a Virgin Australia airline passenger suffered damage through the collection and disclosure of his sensitive p […]
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Left out of LinkedIn
LinkedIn is the professional social network of choice for a reported 300million users. Its wide reach and importance to business has prompted discussion regardi […]
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Copyright: gloves off in journalism row
Australia’s largest newspaper group, News Corporation, and its new local online competitor, Daily Mail Australia are involved in an increasingly bitter row. T […]
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