You will be familiar with the term ‘squatters’ in a property context, used to define a person who unlawfully occupies a property that does not belong to them.
But are you aware that ‘Property’ now extends into the digital world? Effectively, that means that websites are the ‘digital house’ of your business.
So, what if someone unlawfully occupies your digital house? It would be like someone occupying your home without your permission. And for most businesses – a website is their primary place of business.
This is where the term ‘cybersquatting’ was born.
Domain names can generally be registered by anyone (provided they are available). As a result, cybersquatters are becoming more prevalent.
Someone else using your brand as their own could potentially mean that they could:
It just goes to show how important it is to be vigilant about securing domain names for your business.
If you are already a victim of cybersquatting, then your options include:
Both can be costly exercises which may take some time and negotiation, together with some well-crafted legal letters.
Preventing ‘theft’ of your domain name is the best way to ensure you don’t fall victim to cybersquatters.
If digital presence is a given, as a matter of protection, you should:
In this way, you are ensuring the best possible chance of not falling prey to cybersquatters, as well as enhancing your position if a dispute arises.
If you need assistance with domain registrations, or you’re a victim of cybersquatting and need assistance with recovering your domain name, contact the Bespoke team who are experts in management and protection of domain name portfolios.
Posted on: 20 December 2018